Campaigns

Overview

Non-profit organizations raise funds from an eclectic populace and provide mission-based services to an equally diverse group. Applying the same communication strategy to every demographic will not be as effective as an approach that focuses on the unique preferences of the individuals, families and organizations with which your non-profit associates.

Sumac Campaigns enables you to analyze and sort your contacts into more manageable segments, providing the ability to craft a more persuasive, personalized package that increases the effectiveness of your fundraising drive while improving staff efficiency when delivering the mission of your organization to the community.

Features

• Specify which contacts should be included and which should be excluded from a campaign using built-in searching tools.
• Segment constituents into groups of potential donors, soliciting each group with a customized package of materials.
• Generate and track communications automatically.
• Identify revenue targets for campaigns.
• Assign staff to work on a particular campaign.
• Assign source codes to each package so that responses can be accurately tracked and recorded.
• Use reports to analyze the outcome of a campaign.
• Correlate donations, pledges and communications with campaigns for in-depth analysis.