Craft Event Communication

Your organization is running a large event. You need to ensure the event is as successful as possible by sending communications that increase visibility and speaks to the audiences. Sumac can help with event management!

Decide on Invitees

Sumac Search Builder allows you to quickly identify ideal invitees. Simply specify criteria (e.g. who made a donation in a specified date range, has specified an interest in certain events or programs, or attended a previous event) and in seconds you have a customized list. Use any other of Sumac’s searching capabilities to narrow your list further and manually tune it by adding and removing specific contacts.

You can then segment your list depending on your particular communications strategy. For example, segment the list based on level of commitment to your organization using Sumac Prospecting or use Sumac Search Builder to quickly segment your list based on attendance.

Design Personal Invitations

Design personalized invitations based on what you know about each group. Personalizing communication vastly improves its effectiveness. Even within a group, Sumac can personalize each and every communication.

Send Invitations

Once you have crafted your communication, sending it by email or mail is easy!

Sumac can personalize thousands of emails and letters instantly. Sumac can also print envelopes and mailing labels, automatically adjusting them to print correctly every time – no manual editing needed.

Ticketing

Sumac makes it easy to run your own box office. It takes care of receiving responses to email invitations and recording who is coming, processing payments, printing tickets, and assigning seats to attendees, so you don’t need to spend time sorting out seating arrangements. With Sumac, it's all done for you!

Follow Up

Sumac Reminders allow you to set a time to follow up with all those who came to the event, those who didn’t and those who donated something. Research shows that providing timely updates is critical in establishing trust, building strong relationships, and transforming one-time donors into loyal supporters who will stay with you for years to come.

Analyze Results

Use Sumac to analyze the success of your event by comparing, for example:

• how many invitations were sent out compared to people who accepted, or
• how many attended compared to how much revenue was generated from the event.

Next time you run an event, this information will be very handy! You will be able to see which invitation got the best response and which event got the highest donations and attendance.

You can do this all with Sumac Roots, Ticketing and Reminders