Event Management

You need to run a fundraising event for your organization to increase visibility and cultivate donors. Often this means long hours and a lot of stress. Sumac event management can help!

Plan Event

Sumac stores rich data on past events (e.g. list of invitees, list of attendees, support generated), so you can see what types of events were the most successful.

Decide on Invitees

Sumac Search Builder allows you to quickly identify ideal invitees. Simply specify criteria (e.g. who made a donation in a specified date range, has specified an interest in certain events or programs, or attended a previous event) and in seconds you have a customized list. Use any of Sumac’s extensive searching capabilities to narrow your list further and manually tune it by adding and removing specific contacts.

You can then segment your list depending on your particular communications strategy. For example, segment the list based on level of commitment to your organization using Sumac Prospecting or use Sumac Search Builder to quickly segment your list based on event attendance or donation level.

Design Personal Invitations

Design personalized invitations based on what you know about each group. Personalizing communication vastly improves its effectiveness. There are countless ways of segmenting and personalizing communication using Sumac.

Send Invitations

Once you have crafted your communication, sending it by email or mail is easy!

Sumac can personalize thousands of emails and letters instantly. Sumac can also print envelopes and mailing labels, automatically adjusting them to print correctly every time – no manual editing needed.

Find Volunteers

Sumac Volunteers enables you to quickly find suitable volunteers. Simply define the task and in a few seconds you have a list of ideal volunteers based on qualifications, interest and availability.

Sumac also helps you manage the process of notifying the volunteers, grouping them into teams, and recording their confirmation.

Manage Ticketing

Sumac makes it easy to cost effectively do your own ticketing. It is easy to: receive responses to email invitations and record who is coming, process payments, print tickets, and assign seats to attendees, so you don’t need to spend time sorting out seating arrangements. With Sumac, it's all done for you!

Follow Up

Sumac Reminders allow you to set a time to follow up with all those who came to the event, those who didn’t and those who donated something. Research shows that providing timely updates is critical in establishing trust, building strong relationships, and transforming one-time donors into loyal supporters who will stay with you for years to come.

Analyze Results

Use Sumac to analyze the success of your event by comparing, for example:

• how many invitations were sent out compared to people who accepted, or

• how many attended compared to how much revenue was generated from the event.

Next time you run an event, this information will be very handy! You will be able to see which invitation got the best response and which event got the highest donations and attendance.

You can do this all with Sumac Roots, Ticketing, Reminders and Volunteers