Our library is filled with articles that provide guidance, strategic best practices, and expert advice on topics that are important to the non-profit sector. We hope you enjoy them!
Saying thank-you is something our parents teach us at a very young age but often companies big, small, private, public and even non-profit have difficulty with saying thank-you to partners or supporters. Of course, in the non-profit sector something as simple as a “thank-you” can go a long way. According to market research over 60 […]
Whether you are a large agency with ample resources or a small organization working with a limited budget, there will be times when you will have to run an eye-catching campaign. The days of one big mailing to everyone in your non-profit’s database are over. Launching a good campaign can be crucial since it builds […]
It is no secret that non-profits have tight budgets so the hiring process can be challenging for people working in the HR department. Many non-profit organizations are able to hire great people; however, they lose them a year or so later when they have gained marketable skills and move on to a bigger non-profit or […]
There are many challenges associated with reaching key stakeholders, particularly during the holiday season. Competing distractions come in the form of holiday parties, year-end deadlines, last minute shopping, and that seemingly endless stack of holiday cards to sign. Many online marketers wonder if there’s even any point in sending out an email blast at all […]
We are quickly approaching one of the biggest months for non-profits. Nearly 57 percent of Americans plan to donate to charities between Thanksgiving and Christmas, and studies by the American Red Cross have found that economic factors like unemployment rate and the election don’t have a negative effect on giving. In fact, 68 percent of […]
Your members are the lifeblood of the organization. If they’re not happy, then they’re not going to come back. This often forces membership coordinators to guess what their donors want in an effort to retain them and acquire more. Instead of guessing, they should know exactly what their members want and how they feel about […]