Our library is filled with articles that provide guidance, strategic best practices, and expert advice on topics that are important to the non-profit sector. We hope you enjoy them!
A television commercial or public service announcement (PSA) can grab audience attention and create a powerful emotional response in a short period of time. If done right, visuals in motion will do two things: help your target audience remember the message and the non-profit behind it. The Difference Between the Two Before getting into how […]
The key to engaging specific audiences is knowing what defines them and what motivates them. Tamara Erickson, a consultant and author of “Plugged In: The Generation Y Guide to Thriving at Work”, says millennials “think in terms of how to make sure that what they are doing is meaningful, interesting and challenging.” This reality makes […]
Photo essays are a collection of images that are displayed to tell a story. The photos relate to one another and are meant to evoke thought and emotion while relaying a message. They can be a powerful way to tell a non-profit story. If done well, photo essays elicit a strong reaction from the audience. […]
Whether they are social media posts, newsletters, blogs, or some other form of writing, if you want to grab a reader’s attention, you need to have a captivating headline. There are those who spend literally hours crafting really good content, but no one reads it because not much time and attention was paid to developing […]
Choosing a concept for your fundraiser is a big decision. There is a lot to think about, including budget, time commitment and donor reaction. It’s not something you want to plan in haste. Many event organizers mull over the typical fundraising ideas – golf tournament, 5K walk/run, car wash, and gala dinner, feeling frustrated. Here […]
Ecommerce is a way of life and that includes non-profits receiving donations. Unfortunately, email was not created with data privacy in mind so sending credit card information through email is vulnerable to hackers or others who have a way to access accounts. Anyone who wants to run a reputable business or non-profit should have a […]