Our library is filled with articles that provide guidance, strategic best practices, and expert advice on topics that are important to the non-profit sector. We hope you enjoy them!
Gone are the days when non-profits planned expensive galas and had to spend a significant amount of their budget on direct mail, big marketing campaigns, and other promotional efforts. Today there is social media to drive awareness and cultivate relationships. However, not all non-profits find the social media game that simple. For many the idea […]
It’s a busy world. Many of your volunteers are already over-scheduled, over-extended and are just doing their best to give back to an organization that matters. In this hectic world, how can your organization make this important group feel valued so they understand the difference they are making to your clients and community? 1. Listen […]
Research shows that people who watch non-profit videos are more likely to go on to make a donation. Consider this as well – people under the age of 30 expect video to be part of communications. The reality is, professionally crafted videos can engage an audience in a way that simply reading just can’t, so […]
A giving day is a one-day fundraising campaign that your non-profit organizes to gain awareness and to raise money to support your efforts. Normally a giving day campaign requires full participation from workers across the organization. A 24-hour fundraising program can generate excitement for your non-profit. One way to think about it is that your […]
Many nonprofit organizations define “Major Gifts” as those larger than the usual range of gifts they receive. Putting together a major gift program can be a source of stress for some people who work for nonprofits. They may be uncomfortable with the idea of asking for large donations, but having a proper system in place […]
If you write copy for your non-profit, chances are you know the term SEO (Search Engine Optimization). In simple terms, SEO is the technique used to improve search engine rankings. For instance, specific words and phrases relevant to your industry or subject matter can increase the chances of your material showing up in the search […]