Marketing Communication

Whether it be a brochure, a newsletter or a press release, you are in charge of crafting marketing material that is targeted to specific audiences and puts your organization in the best light possible. Sumac can help nonprofit marketing!

Design a Strategy for Success

Sumac stores rich information from previous campaigns, so you can view result from previous packages of mailing or email blasts to determine which was the most effective.

Identify Prospects

In order to target communications, you need to be able to segment contacts. With Sumac, segmenting contacts is easy because you can customize any search with incredible precision!

Built-in reports give you the ability to create a quick list of prospects based on commonly used criteria.

Ad hoc reports give you the freedom to define your own parameters for any particular report based on your particular strategy at the time and what you decide is relevant.

Search Builder allows you to build a customized list of contacts using any criteria (e.g. event attendance, demographics, donations). Simply define which contacts to include, and Sumac presents your custom list in seconds.

Sumac Prospecting allows you to create a custom rating scheme to determine which contacts have the greatest commitment to your organization based on things such as donation patterns, assets, event attendance, and relations. Identify promising prospects by selecting a particular rating range.

Maybe you want to create brochures for different audiences based on their expressed interest in a particular fund, demographics, or connections to your organization. Any one of these approaches lets you rapidly identify these contacts and can be used separately or in combination with any other.

Craft Marketing Material

Sumac holds incredibly rich data on every aspect of your organization, including:

• statistics about the operation of the charity
• hours spent by program
• dollars spent by program
• donations by fund
• event attendance
• funds raised for each event
• details about how funds are allocated

With this information, and more, at your disposal, writing compelling and informative marketing material for brochures, newsletters and announcements is easy!

Send Communication

Once you have crafted your communication, sending it by email or mail is easy!

Sumac can personalize thousands of emails and letters instantly. Sumac can also print envelopes and mailing labels, automatically adjusting them to print correctly every time – no manual editing needed.

You can do this all with Sumac Roots and Prospecting