Weighing Your Options for Processing Donations Online

    Want a quick way to collect donations on your website? A “donate now” button from a third party processor may be the perfect solution. The button can be up on your website in just a few minutes and you can be collecting funds for your cause. Here is a comparison of the most choices:

    Least Expensive, But Not Seamless

    If you are looking for an inexpensive way to process donations online, you may want to consider one of the option from this first group. They are easy to set up and some even allow you to customize the donation page with your logo, colors and special fields. The drawback is that there is a disconnect in the donation process; When someone clicks “donate now” on your website, there is no question that they have left your website and are dealing with a third-party.

    Fees

    Set Up

    Per Transaction

    Monthly

    Yearly

    Google Checkout

    1.9% – 2.9% + $0.30

    PayPal

    1.9% – 2.2% + $0.30

    Amazon Simple Pay

    1.9% – 2.9% + $0.30

    Network for Good DonateNow Lite

    Min 5.0% passed onto donors

    JustGive

    3.0%

    Canada Helps

    3.9%

    Razoo

    2.9%

     

    Features

    Recurring Donation

    Add custom Fields

    Customize Look

    Donor’s experience

    Google Checkout

    Add your logo

    See how it works here

    PayPal

     

    Yes

    1 custom field maximum 255 characters

    Add your logo and choose color. See example here

    See how it works here

    Amazon Simple Pay Donations

    Add your logo

    See how it works here

    Network for Good DonateNow Lite

    Yes

    Yes

    See how it works here

    JustGive

    Yes

    Canada Helps

    Yes

    Create a list of funds for donors to choose from

     

    Add your logo

    See example here

    Razoo

    Yes

    Add your logo
    See example

     

    More Expensive, But Seamless

    If you want donors to never know they have left your website and don’t mind paying a little bit more, you might want to consider one of the options from this second group. Donation usability research done by Jakob Nielsen shows that creating a seamless user experience, where donors don’t know they are dealing with a third-party actually raises more money. So, paying a little extra to make the process seamless may be worthwhile!  

    Fees

    Set Up

    Per Transaction

    Monthly

    Yearly

    Network for Good DonateNow

    $199.00

    3.0% (which you can ask donors to cover)

    $49.95

    Click & Pledge (Plan A)

    4.5% + $0.35

    $5.00

    FirstGiving

    7.5%

    $300.00

    Global Currents

    $250

    $3.8% + $0.25 (which you
    can ask donors to cover)

    $25

     

    Features

    Recurring 
    Donation

    Add custom Fields

    Customize Look

    Donor’s experience

    Network for Good DonateNow

    Yes

    Yes

    They design the page for you to match your website. See example here

    See how it works here

    Click & Pledge (Plan A)

    Yes

    Yes

    a) Use templates with your color, logos and graphics

    b) Design a custom page and embed it on your website. See examples here

    FirstGiving

    Yes

    Yes

    Yes

    See how it works here

    Global Currents

    Yes

    no

    Matches CSS style of website.

     

    Extra Benefits Offered by Seamless Options

    Network for Good: DonateNow comes with instant access to EventsNow powered by givezooks! Learn more

    Click & Pledge: Includes free online fundraising/donor management software, a payment gateway and over 30 fundraising features. Learn more

    Firstgiving: Offers integration with Facebook by allowing users to display their current supported cause and a button to donate

    Another Option: An Integrated Merchant Account

    If you process a lot of donations each year, you may want to consider setting up your own “donate now” button and payment page on your website. This way you can bypass the third party processor, and save about 2% per transaction. While this may not seem like a lot, it is when you consider hundreds of thousands of dollars in donations over a period of many years. Sumac software allows you to do this. It also connects the payment page on your website directly to your in-house database, so you also save time on importing data. It’s all done automatically.

    This article is brought to you by Sumac – helping non-profits do more with less.
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