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Collection of articles written by Sumac Research on Writing Help
A look at 15 of the most successful social media campaigns run by nonprofits that raised lots of money and attracted new supporters. more
5 things that make a successful social media campaign. Non-profits can use these tips as guidelines for exploring and experimenting with social media. more
There are some very specific things you can do to market your video to greatly increase the chances that it will go viral. In this article, we’ll tell you how. But first, let’s make sure you’ve got the video right. more
Thinking about giving Twitter a try for your non-profit organization? This article will walk you through step-by-step everything you need to know about getting started: from creating an account and getting followers to what to tweet about. more
An introduction to social media for non-profits, exploring why social media is so beneficial and how how non-profits can use these spaces to engage with supporters. more
Social media has effectively changed the realm of possibility when it comes to running and promoting a non-profit campaign. Want to tap into the power of social media to raise money for your organization? Here are 3 steps to create a killer social media campaign and tons of examples to get you inspired. more
You know you have a good cause worthy of support, but writing a fundraising letter that convinces potential donors of this is not always easy. In order to help, we’ve brought together some of the best insight to help you write the perfect fundraising letter every time. more
In this article you will find tips on how to write the perfect thank you letter as well as a sample letter to help you put the tips into context. more
Want your fundraising letter to have an impact? Replace that dry introduction with a story that bring the reader into your world and helps them see the importance of what you do. Includes three examples. more
An engaging, well put-together newsletter is a vital part of any organization’s communications strategy, so getting it right is important. This article highlights practical guidelines that will help you put together a great newsletter that is both read and enjoyed! more
The Case for Support is the statement of your cause explaining what you do, why it's important and, most importantly, why people should support your nonprofit. Here we’ll show you how to write one that inspires! more
A general overview of grant writing for nonprofits. more
Need some fresh ideas to help make your newsletter gets read and has an impact? Here are 8 unique and practical ideas from some noted non-profit consultants, writers and marketing experts. more
It is said that a picture is worth a thousand words. If that’s true, than an infographic is worth a billion! This article will get you thinking about your numbers, what they say and how you might display them visually to tell your story and sell your cause. more
Highlighting creative ideas for growing your mailing list with no money using social media, events and your website. more
Pictures can be an incredibly powerful tool of change. They can cause someone to understand the importance of what you do and, more importantly, to act. So, how will you use pictures to get donor to act? more
Ever wonder if giving premiums or token gifts for donations works? You know, offering labels as an incentive to give, or a T-shirt as a bonus for giving? Well, there’s a lot of controversy surrounding the issue. Here’s what people have found and what the research says. more
Having trouble sending out your eNewsletter, or donations requests via email? Do you keep getting bounce-backs that say your email looks like spam? Here are five things you can do to avoid being flagged as spam and ensure as many of your emails as possible are making it to the intended recipients. more
Ever think of substituting your fundraising letter for a video? There’s no better way to stir emotions and draw people in to tell them a story about your need than a carefully crafted video. Here are 5 great fundraising videos that we hope will inspire you and some tips for getting it just right. more
Using specific examples of “stupid” non-profit ads, we’ll show you how commercial ad agencies get it all wrong when it comes to creating non-profit ads by trying to be too clever. We’ll look at some of the specific tactics they use, why they fail, and how you can create an ad that’s gets it just right. more
Five tips with case studies for running a successful fundraiser. more
Try out the gift chart calculator, find out how to construct a gift chart of your own and how it can be used to secure major gifts. more
How to steward and cultivate your relationship with your supporters to turn them into major donors. more
Need to re-energize a donor base that has lapsed? Here are a few strategies to win back donors who have suddenly stopped giving. more
Is your organization spending too much on donor acquisition in order to combat high donor attrition? According to experts, this is a costly mistake! Boosting retention by even 10% can increase value of a nonprofit donor base by up to 200% more
Your database is a great donor relations tool, and once you begin to treat it that way, you will see drastic improvements in fundraising! Here are some examples to get you thinking about just how valuable it can be. more
Before getting serious about any large scale capital project, be sure all your organizational and financial ducks are standing firmly in a row. more
A simple reminder that what you do is amazing and the impact stretches far beyond what you can possibly see. Includes quotes from some of the greats. more
A comparison of price and features of the top 10 peer-to-peer, social fundraising websites. Includes an example fundraising page for each. more
Meeting with major donors to secure a significant gift for your organization can be a little nerve-wracking. Here’s some advice to help calm your nerves, including specific tips that will help you find major donors, set up a meeting and make the ask. more
The holiday season is a vital time to raise funds for most non-profits. For small nonprofit, however, competing with the big guys can be difficult. Here are four tips that will help you convince potential donors that it’s more important than ever to donate to small charities more
January has rolled around. You just finished tackling your year end appeal, and now it’s time to get busy again generating year end receipts and statements. Don’t stress out, here’s everything you need to know. more
Did you know that a a typical non-profit will lose 50% of its donors between the first and second donation, and up to 30% per year thereafter. This staggering rate of attrition has forced many non-profits into a never-ending cycle of trying to acquire new donors. It’s time to switch gears and start focusing on the donors you’ve already got. It’s all about creating the perfect donor experience and we’ll show you how to do it. more
Showing your appreciation to donors is incredibly important. It’s what keeps them giving and giving more! Here are six ways to say thanks along with some tips, examples and resources. more
Working for a non-profit can be hectic, but it is absolutely crucial that we not lose sight of the bigger picture: continuously growing our base of support to ensure program services. Here are seven tips from top-performing fundraising organizations to expand your base and boost your fundraising results. more
Need to improve fundraising? Here, we summarize the research to bring you a strategy that puts you on the path towards successful fundraising, along with the tools and resources to help you get each stage of that strategy right. more
Running an event is a lot of work and can be very expensive if you’re footing the bill, but you don’t have to. If you can convince local businesses that they can benefit from being a part of your event, you can get corporate sponsors! more
An in-depth look at how to choose the appropriate event for your organization and prospects. more
Looking for some new, creative fundraising ideas? Here’s a list of 10 fresh fundraising ideas for all types of organizations that will help you raise money and have fun doing it! more
The millennial donors are passionate about philanthropy, but they will not be happy sitting on the sidelines. They want to be part of the change. Find out how to engage them to create lasting supporters. more
In this article you’ll find out more about a new trend called "crowdsourced fundraising", the benefits, and how your organization can take advantage. more
This article cuts through the hype to see mobile giving for what it is: a unique tool with a great deal of potential for small and mid-sized nonprofits. more
Did you know that the very wealthy (a reported 1% of donors that are responsible for 32% of non-profits annual gifts) prefer giving online, but they are generally unhappy with non-profit websites? We’ll show you how to impress them. more
Thinking about making a mobile version of your organization’s website or developing an app so that people can get your content on their mobile devices? Here is some advice and tips to get you started. more
Dynamic pricing has become a hot topic for the arts. And it's no wonder, since a few theatres that have begun to test the waters have been quite successful. Before you decide to delve in, however, there are a few things to know. more
Online giving is growing. Being able to accept donations online, therefore, is critical to any size organization. We'll tell you what options are available for small and mid-sized non-profits. more
Staff and volunteers, no matter how much they care, can burn out if they’re exhausted, overwhelmed, or under-appreciated. As a non-profit manager, you can help your staff and volunteers avoid burnout... more
Should a board of directors be made up of friends and relatives, worker bees or community leaders? All of the above, but at different times in the growth of your organization. more
This article deals with some of biggest frustrations with board member and tells you how to deal with each one of them. It also includes a great list of board expectations that you can use to make sure members stay both motivated and committed. more
Monthly giving works, there is no question. The success stories are countless and the benefits for both the non-profit and donor are undeniable. We’ll take you through some of these benefits and what you need to get a program like this up and running. more
If your nonprofit is having trouble managing data or your current database is just not cutting it anymore, you may be considering building your own because it’s free. The problem is, free up front will cost you in the long run. more
If you work for a non-profit which relies on older, donated computers to operate, you might want to considering using Linux; It’s free, reliable and it runs extraordinarily well on old computers with little processing power. more
This article explains why using spreadsheets to capture your data may be a bad idea because of the inability to create useful organizational memory more
There are lots of reasons why using spreadsheets to manage your data is a bad idea, but if you’re going to use them, here are some tips for using them more effectively. more
Find out why small and medium sized nonprofits who have limited funds, space and technical staff are turning to cloud computing and some of the common concerns. more
After people, data is your most important asset. It’s true, isn’t it? Data is the key to a non-profits success, so you’ve got to take good care of it! But how do you choose the right software? Here are seven things to consider, along with some fundraising software reviews and resources to help you find the right match for your organization. more
Michael Hlinka explains how Canadians have been abusing the tax system and argues that maybe we should just get rid of charity tax credit all together. more
Despite still being very much in recovery-mode from the economic turn-down, research reveals that a surprising 66% of donors could be inspired to give more generously this year. But, they have some specific requests from the nonprofits they support. more
A critical look at CBC's investigation into "your charity dollar" and the article that followed, titled: "Charities Paid $762M to Private Fundraisers." more
While for-profit techniques may generate more revenue for your cause, are they threatening to undermine the culture of charity? more
In this article, consultants dish about what frustrates them and offer four valuable pieces of advice on how you can get the most from the relationship and get the results you want for your organization. more
Recently JP Morgan Chase & Company gave away a total of $5 million to 200 charities. There are two competitions still open. We’ll give you all the details, as well as some tips on applying. more
The Canadian government is changing how it funds non-profits. In this article we look at how these changes could affect non-profits and what you can do to ensure the impact is minimal. more
A summary of free services and resources available to non-profits to help you deliver your mission. more
Highlighting more free services and resources available to nonprofits to help you deliver your mission: From free photographs to help you tell your nonprofit’s story to free software. more
This article will walk you through each step from setting up your domain name to processing donations online. more
Need to make your website more donor-friendly? Here are four rules and a template to get you thinking about some changes you can make to help your website turn visitors into supporters. more