The direct mail landscape has changed with the expanded influence of digital technology, but this doesn’t mean the end of your direct mail program. It’s an opportunity to leverage digital channels to increase […]
How to Catapult Your Nonprofit’s Direct Mail Response Rates Using Digital Channels Read More »
Amazon is willing to spend $240 to acquire a customer for its Kindle that costs just $69. Insurance companies pay more than 100% of the first year’s premium to acquire a new policy
How Much is a New Donor Worth to You? Here’s a Simple Way to Find Out Read More »
There are many ways to engage your donors, but by far the best way to do so is to create a closer bond between your nonprofit and your donors by immersing them in
Don’t Sell Your Cause. Sell The Experience. Read More »
Surprisingly some of the findings in the science of non-profit charitable giving reveal some odd results. That’s because there is no algorithm for human behavior. To truly understand your donors, you need to
The Science Behind What Motivates People To Donate To Nonprofits Read More »
Nonprofits are always looking at how to further their mission, but sometimes overlook the opportunity to streamline programs or operations. Improving efficiency through nonprofit management software can speed up processes, reduce frustration and
200 Nonprofit Software Tools That Will Transform Your Operations Read More »
You may have heard the comparison before that donor acquisition is like dating. A prospect needs to get to know you before they’re ready to give. But how do you “date” a donor?
Donor Acquisition 101: Turning Email Leads into Donors Read More »
