Peter Singer, one of the most famous and influential modern philosopher, argues quite convincingly that people have a moral obligation to give. Singer is an interesting guy. He was named by Time magazine

Written by: Gail Perry, non-profit consultant, best-selling author, and speaker.  We all know how hard it is to get our donors’ attention – and their money – these days. Recently, Tom Ahern, a nonprofit

Have you started using Instagram yet? If not, you might want to consider it. It’s a great way to connect with the global community and raise awareness for your cause. What is Instagram?

Non-profit advertising is unique. While the purpose of commercial ads is to sell a product, non-profit ads need to be able to help people understand a specific problem, evoke empathy, and a desire

Ever think of substituting your fundraising letter for a video? You might want to try it! There’s no better way to stir emotions and draw people in to tell them a story about

Pictures can be an incredibly powerful tool of change. They can, argues Jonathan Klein, founder of Getty images, “change the world.” And he’s right. Powerful images have time and time again caused reactions