Our library is filled with articles that provide guidance, strategic best practices, and expert advice on topics that are important to the non-profit sector. We hope you enjoy them!
Since 1979, the Hospice of Windsor and Essex County has been building a community of support for people who are affected by or caring for a person with a life-altering diagnosis. Five years ago, Stephanie Stones, who is the IT person at the hospice, started looking for a new database because Sage FR100 was becoming […]
A common dilemma for nonprofits who rely on fundraising is whether to target large contributors or aim for a wider donor base, resulting in more smaller donations. Certainly, a mix of both is ideal. However, when concentrating (often sparse) engagement resources and efforts, there are benefits and drawbacks to both objectives. The Wider Donor Base […]
First the bad news: Canadian charities have fallen from 8th place to 12th place in just 6 months in the list of trusted public institutions (behind supermarkets and TV & Radio stations). Some other bad news: While the number of people giving to charity and the amount they donate has remained stubbornly stable in the […]
Being a non-profit with a small budget, a small marketing team, and trying to stand out in the busy online landscape can seem impossible. Despite these challenges, the mission is not impossible – there are platforms and gadgets that can help you increase your reach. 1. Project World Impact If you haven’t heard about Project […]
1. Make it a package deal Don’t just start writing a letter; think about the whole package including the outer envelope, the contents of the letter, the Post Script and the donation forms. 2. Every letter that is not personalized is compromised Your database contains a list of your donors by name, address, and postal […]
1. The Look The basic look of the letter must be similar to your stationery, with your logo and address. 2. Johnson Box A message before the letter is often found in letters, it is used to highlight your key message. 3. Mail Merge Copy All variable copy (like names and addresses of your recipients, […]