Our library is filled with articles that provide guidance, strategic best practices, and expert advice on topics that are important to the non-profit sector. We hope you enjoy them!
Raising awareness and funds for your non-profit can be a challenge if you don’t have a well-crafted message. A message that is powerful enough to resonate with your audience takes a lot of careful thought and planning, but it can be done. The best way to go about developing a message is to start by […]
Did you know that 1 in 4 appeal emails sent by a friend result in a donation? Compare this to 1 in 1,250 emails sent by the charity itself. Peer to peer fundraising is growing quickly, and that’s because friends asking friends works! Giving is social and it is often our social ties that prompt […]
An endowment, which is usually in the form of a donation made to a non-profit, consists of investment funds or other property that may or may not have a specific stated purpose at the bequest of the donor. Endowments can be a financial security blanket for your non-profit but it is important to understand how […]
Email is an important component of a non-profit’s marketing strategy, but writing emails that are effective can be a challenge. Think about your own inbox. How many messages get deleted without even being opened, let alone read? Is it even possible for your non-profit to have an effective email marketing strategy? Yes! Here are a […]
Peer-to-Peer fundraising is not just a great way to raise money for you organization, but for some it has made all the difference in their fundraising efforts. Take peer-to-peer cycling initiatives for example. The Pan Mass Challenge in Massachusetts, California’s Aids/LifeCycle, and Ohio’s Pelotonia, have all raised millions of dollars. And let’s not forget the […]
The quickest and simplest way to effectively minimize overhead is to automate operations and make processes more efficient. Work smarter not harder. Here are some key areas where a non-profit can, and should, leave it to technology. 1. Donor Data Management A good CRM software will allow you to automate a lot of the tasks […]