Our library is filled with articles that provide guidance, strategic best practices, and expert advice on topics that are important to the non-profit sector. We hope you enjoy them!
Who knew that when you ask for your second gift would matter so much? New research conducted by Analytical Ones shows that new donors who give a second gift within 3 months have a lifetime value (LTV) that is almost twice as high as those who give at the 12-month mark. This graph, posted on […]
Wouldn’t it be great if every fundraiser remained committed year-after-year? The truth is, the initial excitement of registering for a peer to peer event can wear off so you’ll need a retention strategy to keep people involved. Here are some ideas: 1. Communicate Regularly We all live busy lives and need reminders from time-to-time. Fundraisers […]
Words can trigger powerful responses in readers and listeners. In a Psychology Today article, consumer behaviour specialist Liraz Margalit, PhD., said, “…many of our most crucial choices are made by what we call hunches, gut feelings and a somewhat automatic reaction that is beyond or beneath consciousness.” Powerful words are often behind those visceral reactions. […]
Good data management practices can transform the way your organization operates, allowing you to make more informed decisions based on the data you collect, and ultimately maximize your impact! Here are some tips: Collect Relevant Data The most important thing to remember is that if you want to be able to use data to increase […]
Facts and figures are great way to let people know about your organization’s amazing work and to quantify the results you achieve. But when you are trying to motivate people to support your organization, there is actually a lot of solid evidence that telling a single story will have a far greater impact than any […]
The Canadian Mental Health Association (CMHA) is one of the oldest voluntary organizations in Canada. Each year, they provide services and supports to more than 1.3 million Canadians through the combined efforts of more than 11,000 volunteers and staff across Canada in over 330 communities. As the nationwide leader and champion for mental health, CMHA […]