Our library is filled with articles that provide guidance, strategic best practices, and expert advice on topics that are important to the non-profit sector. We hope you enjoy them!
1. Make it a package deal Don’t just start writing a letter; think about the whole package including the outer envelope, the contents of the letter, the Post Script and the donation forms. 2. Every letter that is not personalized is compromised Your database contains a list of your donors by name, address, and postal […]
1. The Look The basic look of the letter must be similar to your stationery, with your logo and address. 2. Johnson Box A message before the letter is often found in letters, it is used to highlight your key message. 3. Mail Merge Copy All variable copy (like names and addresses of your recipients, […]
Digital tools make it easy for non-profits to start a peer to peer fundraising campaign. If you are thinking about organizing a P2P campaign for your non-profit, remember that its success will largely depend on how you promote the campaign. Here are some tips on how to market your P2P campaign to gain maximum results: […]
For more than fifty years, the National Youth Orchestra (NYO) has enjoyed an iconic reputation as Canada’s orchestral finishing school, providing the most comprehensive and in-depth training program available to the country’s best young classical musicians. We had the opportunity to speak to Dan McKinnon, the Manager of Marketing and Communications a NYO about their […]
Testimonials from your patrons, supporters and volunteers are a great asset when trying to attract new supporters and staff. Think about it. The last time you were debating about going to a new restaurant or reading a new book, what did you do? If you’re like many people today, you went online and looked for […]
Peer to peer fundraising can be a great tool to raise awareness for your non-profit and gain much needed funds. Most people are familiar with the 2014 Ice Bucket Challenge – a hugely successful peer to peer fundraising initiative that made over 110 million dollars in one year. While the ALS campaign has acted as […]