Our library is filled with articles that provide guidance, strategic best practices, and expert advice on topics that are important to the non-profit sector. We hope you enjoy them!
Did you know that friends asking friends to donate results in something like 10 times higher response rates and 52% higher donations than a cold call and email? It’s true and it’s the reason why social fundraising (or peer-to-peer fundraising) has taken off. The benefits are huge. First, by getting your network to fundraise on […]
The holidays is a busy time, and that’s especially true if you run or work for a non-profit organization. And for good reason! Almost 20% of annual online donations are made in December and the donations that are made during this festive time of year tend to be on average 80% larger! The holidays just […]
When people think about brands, they most often think about large companies such as Coca Cola, Apple or Virgin. The idea of building a brand might even feel a little uncomfortable to those in the non-profit sector. After all, isn’t the mission the most important thing? But building a great brand for your non-profit is […]
Finding new ways to generate revenue has always been a challenge for non-profits but today more are turning to a very old, but effective concept – charity shops. Most people have heard of consignment stores where people sell second hand items on behalf of the original owner, who then receives a percentage of the selling […]
Anyone who tells you a website doesn’t matter anymore is steering you wrong. In reality, a website can be a very powerful tool when it comes to helping push your message forward. Since many non-profits spend a considerable amount of time maintaining their websites, it makes sense that it increases support, but that isn’t always […]
A television commercial or public service announcement (PSA) can grab audience attention and create a powerful emotional response in a short period of time. If done right, visuals in motion will do two things: help your target audience remember the message and the non-profit behind it. The Difference Between the Two Before getting into how […]