Weighing Your Options for Processing Donations Online

Want a quick way to collect donations on your website? A “donate now” button from a third party processor may be the perfect solution. The button can be up on your website in just a few minutes and you can be collecting funds for your cause. Here is a comparison of the most choices:

Least Expensive, But Not Seamless

If you are looking for an inexpensive way to process donations online, you may want to consider one of the option from this first group. They are easy to set up and some even allow you to customize the donation page with your logo, colors and special fields. The drawback is that there is a disconnect in the donation process; When someone clicks “donate now” on your website, there is no question that they have left your website and are dealing with a third-party.

Fees

Set Up

Per Transaction

Monthly

Yearly

Google Checkout

1.9% – 2.9% + $0.30

PayPal

1.9% – 2.2% + $0.30

Amazon Simple Pay

1.9% – 2.9% + $0.30

Network for Good DonateNow Lite

Min 5.0% passed onto donors

JustGive

3.0%

Canada Helps

3.9%

Razoo

2.9%

 

Features

Recurring Donation

Add custom Fields

Customize Look

Donor’s experience

Google Checkout

Add your logo

See how it works here

PayPal

 

Yes

1 custom field maximum 255 characters

Add your logo and choose color. See example here

See how it works here

Amazon Simple Pay Donations

Add your logo

See how it works here

Network for Good DonateNow Lite

Yes

Yes

See how it works here

JustGive

Yes

Canada Helps

Yes

Create a list of funds for donors to choose from

 

Add your logo

See example here

Razoo

Yes

Add your logo
See example

 

More Expensive, But Seamless

If you want donors to never know they have left your website and don’t mind paying a little bit more, you might want to consider one of the options from this second group. Donation usability research done by Jakob Nielsen shows that creating a seamless user experience, where donors don’t know they are dealing with a third-party actually raises more money. So, paying a little extra to make the process seamless may be worthwhile!  

Fees

Set Up

Per Transaction

Monthly

Yearly

Network for Good DonateNow

$199.00

3.0% (which you can ask donors to cover)

$49.95

Click & Pledge (Plan A)

4.5% + $0.35

$5.00

FirstGiving

7.5%

$300.00

Global Currents

$250

$3.8% + $0.25 (which you
can ask donors to cover)

$25

 

Features

Recurring 
Donation

Add custom Fields

Customize Look

Donor’s experience

Network for Good DonateNow

Yes

Yes

They design the page for you to match your website. See example here

See how it works here

Click & Pledge (Plan A)

Yes

Yes

a) Use templates with your color, logos and graphics

b) Design a custom page and embed it on your website. See examples here

FirstGiving

Yes

Yes

Yes

See how it works here

Global Currents

Yes

no

Matches CSS style of website.

 

Extra Benefits Offered by Seamless Options

Network for Good: DonateNow comes with instant access to EventsNow powered by givezooks! Learn more

Click & Pledge: Includes free online fundraising/donor management software, a payment gateway and over 30 fundraising features. Learn more

Firstgiving: Offers integration with Facebook by allowing users to display their current supported cause and a button to donate

Another Option: An Integrated Merchant Account

If you process a lot of donations each year, you may want to consider setting up your own “donate now” button and payment page on your website. This way you can bypass the third party processor, and save about 2% per transaction. While this may not seem like a lot, it is when you consider hundreds of thousands of dollars in donations over a period of many years. Sumac software allows you to do this. It also connects the payment page on your website directly to your in-house database, so you also save time on importing data. It’s all done automatically.

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